Illustration by Olenka Malarecka
Illustration by Olenka Malarecka

Passion economy

Kevin Kelly on futureproofing your side hustle

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Published on March 18, 2021

How do you prepare for your dream job if there isn't a name for it yet?

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Kelly crunched the numbers to show that you don’t need a million supporters to succeed. You only need 1,000 True Fans.

“Most makers will probably have hybrid versions where they have an inner core of fans, then other fans around them.”

“You have to head out into the place where there isn't even a game being played right now.”