Illustration by Justin Tran

Work Culture

From totes to t-shirts, why all your favorite creators are selling merch now

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Published on November 10, 2022

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“There are more artists now in the marketplace than I think there's ever been, and everyone's competing for the same eyeballs,” says Ali Samadpour

“I could like an artist [...] but if I'm going to their show and buying their t-shirt, that is a level of commitment,” says Tupper