Illustration by Gabriela Tylenda
Illustration by Gabriela Tylenda

Work Culture

Aaron Mahnke on growing Lore from podcast to production company

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Published on July 05, 2022

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Guessing what others want is exhausting. Exploring what gives you joy is where the action is.

“I went from the idea of giving people a zip folder full of MP3s to realizing that podcasting was perfectly primed for what I wanted to do.

“Word of mouth is all I've ever relied on... If you want to get people talking at the water cooler, you got to give them something to talk about.”