Animation by Justin Tran
Animation by Justin Tran

Work Culture

Safi Bahcall on the necessity of nurturing innovation

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Published on November 05, 2020

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The pitch from Nokia’s engineers is something Bahcall dubbed a loonshot: an idea that seems downright crazy—right up to the moment it becomes unthinkable that anyone ever lived without it.

“A moonshot is announcing a big goal. But a loonshot is those crazy ideas that end up getting you to that goal.” 

“What I think is new is applying the mathematical principles of complex system theory to understand why groups suddenly change behavior. Why is it that good teams will kill great ideas?”