2. Creating a central source of truth
How do you keep everyone on the same page, when they’re not even in the same time zone? With so many team members working in different locations, information can easily get scattered across tools, email threads, and notes.
“Marketing is such a cross-functional effort,” says Gridley. “We're working with sales, with creative teams, with the finance team, with the legal team, with the product team. With Paper, you can have multiple people in a doc internally and externally all putting in different kinds of media and interacting and commenting on that in ways that are all very centralized,”
“I’ve been on email chains that included either the wrong people or too many people,” says Melody Chen, Product Marketing Manager for Dropbox Paper. “It’s hard to keep track of where the chain splits or what people are referring to. It’s a lot easier to tag people in a Paper doc to review content so everyone has the right context. Communication is clearer and no information is lost.”
“Since product launches are so cross-functional, I’m constantly coordinating with teams such as brand, legal, comms, product, and more,” says Chen. “I keep track of launch plans in Paper, so everyone is in the loop and has real-time access to the information and files they need. It saves everyone from having to message back and forth or search through various tools.”