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Dion Lee on finding time to focus in the ever-changing world of fashion

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Published on November 21, 2019

When your customers demand something new every season, how do you dodge distractions and concentrate on creating?

"You are almost constantly building that next idea. By the time you need to work on something, there's already been this subconscious development happening in the background."

"So much of what I do as a creative director is being able to jump between a multitude of different things... to work with different categories of the business and bring them all together."

“When you're designing clothes for a body, the anatomy of the body underneath the clothes becomes a really important dialogue. So much of what we're doing is sculpting around the physical form.”

"We run our business on Dropbox. So much of the way our business works is communicating between our design team in New York and our production team in Australia.”