When Lydia Bell was growing up in Tallahassee, she didn’t dream of launching her own business.
“Honestly, it was a complete accident,” she says. “I never really knew what I wanted to do.”
Music had always been her true passion, but in Tallahassee, art was just a hobby, not a career. So Bell worked as an X-ray technician for years, while supporting a friend and her photography business on the side. Then a twist of fate steered her career in an unexpected direction.
“I’d been helping her,” she recalls. “Then she suddenly, without warning, left town and changed her life and location, leaving me with all her clients.”
So Bell stepped in—and the photography business grew faster than she expected. She saw an opportunity to use her innate marketing skills to support people who were pursuing a creative path, just like she was. She decided to rebrand: good bye, elleBelle Photography, hello, InVisual Creative Services.
Now she and her distributed team provide photography and video services to creatives, Fortune 500 companies, magazines, and more. She’s finally getting to lean into her love for music by shooting live shows and managing area musicians, and will be teaching the next generation of Tallahasseans that art can be a career.
We spoke with Bell to find out how she’s planning to evolve her business with a little help from Dropbox and Dropbox Sign.