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Effective collaboration: 3 tips for teaming with wordsmiths
Published on August 22, 2017
To better understand how teams collaborate, we talked with thousands of marketing and design professionals in the US. Today, we want to share what we learned.
By Drew Pearce
Published on August 22, 2017
To better understand how teams collaborate, we talked with thousands of marketing and design professionals in the US. Today, we want to share what we learned.
In part two of our series on effective collaboration, we’ll continue looking at marketing personas to identify their pain points and suggest ways to address them. Here are three tips for teaming with wordsmiths.
Creating a successful marketing campaign begins by crafting a powerful, persuasive message. To help with that, you’ll want to work with a wordsmith. Whether they’re a copywriter, editor, or Director of Content, the wordsmith is a specialist with the skills to translate technical jargon into conversational, customer-facing language that connects with an audience and motivates them to take action. The most common roadblocks wordsmiths face are:
Need to bring all of your co-workers together to collaborate on a project in real time? Dropbox Paper can help by providing the wordsmith with instant feedback and clarity.
Wordsmiths need access to research material, brand guidelines, objectives, production schedules, and more. Keep all of these materials in one document or folder, so they can spend less time searching for background info, and more time creating dynamite content.
For more tips on facilitating teamwork and collaborating on campaigns, download our free eBook, Team up for marketing success.
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