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Why companies should optimize for the needs of knowledge workers
Published on August 15, 2016
The rise of automation
Digital technology and automation has been changing the way we work for decades. What started with calculators and personal computers has become much more pervasive. Machine learning and robots can now manipulate data and physical objects in increasingly sophisticated ways. But this doesn’t mean we’re all going to be replaced by machines. Jobs that require social and creative intelligence, often categorized as knowledge work, are unlikely to be automated anytime soon.The value of human skills
Knowledge workers use information to solve problems, collaborate, create, and make decisions. They’re software developers, scientific researchers, event planners, graphic designers, and more. Knowledge workers are becoming hot commodities as automation redefines the job market. To stay competitive, companies looking to hire them need to create working environments that energize prospective employees. In the infographic below, we take a deeper look at knowledge work. The insights here can help your business become a magnet for the most sought-after talent—and keep you at the front of the pack.