Illustration for blog post on personalizing the customer experience

Work Culture

How personalizing the customer experience can strengthen your sales


Published on December 12, 2017

With the web and social media’s ever-growing presence, your customers are more informed than ever. They’re experienced at competitive bidding and focused on value over price. They compare offerings and ask friends for personal experiences. And 3 out of 4 expect sales reps to understand their individual needs. 1 Today’s customers expect sales teams to:
  • Act like a trusted advisor
  • Be available around the clock
  • Provide the same service in every interaction
That’s why sales teams perform better when they personalize the customer experience. In fact, high-performing sales teams are 2.8x more likely to believe that their companies are focused on personalizing customer interactions. 2 So how can sales teams get a more comprehensive view of their customers? The secret is partnering with other teams. There are three ways that Dropbox Business makes collaboration easier than ever:
  1. Easy sharing: Send pitch decks and contracts to your prospects via shared links, and rest assured that they’ll update automatically if you make last-minute changes.
  2. Smooth follow-up: See who’s viewed your files and when, so you know when to follow up.
  3. Rock-solid security: Protect sensitive information with enterprise-grade security features.
When your teams work together, your business sees higher customer satisfaction, increased employee time savings, and shorter project cycles. “With Dropbox Business’ flexibility, I can easily add a user at a moment’s notice or make a client’s life easier by sharing art in a folder,” said Martin Wall, President & Owner at Martin Sign Company. “That scalability has allowed us to grow a lot faster than I thought was possible as a small business.” To learn how Dropbox Business can help you deliver the experience your customers want, check out our eBook, Sell smarter: Tips to streamline sales workflows and improve customer experience. Sources: 1 “The New Age of Ecosystems,” 2015, IBM Institute for Business Value 2 “State of Sales: Insights and Trends From Over 3,100 Global Sales Trailblazers,” 2016, Salesforce