During races, how do you look at the security of your technology systems?
The systems, the car, and our people are the focus of our security. We focus on keeping our people and their devices secure, whether they're traveling, working from the hotel, or the lounge.
After going to the efforts of protecting the team in cyberspace we also need to protect in other ways. For example, capturing the back of the floor in the garage could give competitors insights. Even reviewing videos, which plays a big role as we move forward, we ensure cybersecurity isn't just about the cyber threat landscape but also about not giving away information in the content we're producing.
You've mentioned the amount of content being produced, which is of much higher quality than what we saw even five years ago. How does this impact the security of your intellectual property, especially with the risk of inadvertently capturing sensitive information?
Yeah, exactly. The resolution of cameras is increasing, and their cost is decreasing, making high-quality images and videos more accessible. People have been walking around the grid with long lenses for a long time, but now a small pocket camera can capture a lot.
This allows us to provide unique experiences and insights for our fans, like watching Lando celebrate with the team in high quality. But it also means that teams can gather information on each other as well.
How are you looking at AI, and how is it being implemented in your strategies and operations?
AI can make us more efficient as humans, support us in scaling the challenges we face, and solve really complicated problems. With 200 million data points, we can't get through all that as a race team. AI helps break down that data and provides additional insights, almost acting as an additional engineer or team member.