3. Leverage it for high-level creative work.
AI isn't just for routine tasks. While we're not talking about AI generating Picasso-level brilliance, it can still offer significant contributions by generating a breadth of creative ideas and associations.
"AI is best at creative, intellectually engaging tasks," says Mollick.
Studies show GPT-4 outperforms most humans in generating innovative ideas and excelling in creative problem-solving tests. He notes that in the Alternative Uses Test, where participants think of as many uses as possible for a common object, GPT-4 outperformed all but 9.4 percent of humans tested. It also excels in the Remote Associates Test, which measures creative thinking by finding a common word that links three seemingly unrelated words.
In the world of real work, AI can enhance creative processes. Whether it's thinking of a title for a campaign, conceptualizing an illustration, or developing a new product—it doesn't hurt to ask for 30 ideas to edit or use as a creative spark.
"Just ask it, and who knows, you might get 90% of the way there," says Mollick.
4. Understand that “this is the worst AI we’ll ever use.”
Mollick emphasizes that the AI we use today is the least advanced it will ever be. AI technology is rapidly evolving, and future models will be far more sophisticated. On the day we talked, GPT-4o was announced, an AI with problem-solving and speech and image capabilities that would have seemed unlikely just a few years ago.
"It's about leveraging what you do best and using AI to handle the rest," Mollick says. By recognizing that we’re at the beginning of the AI story, you can stay adaptable and ready for future advancements. A proactive mindset will help you continue to boost your creativity and productivity, no matter what advancements come next.