4 ways marketers can use gamification to inspire creativity

Are you more motivated by deadlines or rewards? If winning a contest sounds like more fun than crossing off a to-do list, you’re not alone. Lately, more companies have been experimenting with gamification techniques to inspire people to break out of their routines. At Dropbox, we’re pretty serious about finding ways to make work more enjoyable. So we’re curious: how can we make everyday duties feel more like playing a game and less like punching a clock? Let’s take a look at a few ways you could use some fun features in Dropbox Paper to gamify the creative process.

1. Scoreboards and rewards

Here’s a game marketers can use to inspire a little friendly competition between their creative teams. Assign each team a creative task that can be A/B tested and measured. For example, you could have a subject line competition that compares open rates, or see who can get the most pageviews for a blog post, or the most likes, retweets, or shares on a social media post. Create a table in Paper as a running scoreboard. (You could tally metrics for a day, week, month or quarter).